Google Business Profile

Let's get you found

Your Google Business Profile is the biggest driver of calls from local search. Everything you enter here goes straight onto your listing, so accuracy beats speed. Answer what you know, skip what you don't.

About 15 minutes, and your progress saves as you go.

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Have your hours, service list, and photo folder handy.

02 — Identity

Name & category

Google penalizes keyword stuffing in the business name. Use the name on your truck, signage, and invoices.

Business name exactly as it should appear *

Legal entity nameOnly if different from above.

Previous business names or DBAsName changes are a common suspension trigger — we need the history before we touch the listing.

Primary category *The one category that describes your main line of work — Roofing Contractor, HVAC Contractor, Tree Service. We select any secondary categories from competitor analysis.

When did the business open?Google wants the month and the year.

Business description750 characters max. What you do, where you work, why customers pick you. We'll polish it — plain language is fine.

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03 — Coverage

Location & service area

How do customers work with you? *

Customers come to our location We only travel to customers Both

If nobody visits your address, Google requires it to be hidden. That's normal for most trades.

Street address *Required even if hidden. No PO boxes or virtual offices.

Suite or unit

City *

State *

ZIP *

Is this address a home or residence? *

Yes, the business runs from a home No, it's a commercial location

Home-based is completely fine — Google just has stricter rules for it, so we need to know before we touch the listing.

Cities, counties, and ZIPs you serve *Most important first. Google allows up to 20. Don't list places you won't drive to.

Farthest you'll travel for a job

04 — Contact points

Details on the listing

Main phone number *Must ring the same line listed on your website.

Second phone number

Call tracking *

OK to list a tracking number first, with our real number as backup List our real number only Not sure — walk me through it

A tracking number tells us exactly which calls came from your profile. Done correctly it doesn't hurt your rankings.

Website address *

Booking, quote, or scheduling link

Social profilesOne per line — Facebook, Instagram, YouTube, LinkedIn.

05 — Availability

Hours

Use the hours someone can reach a live person. Listing 24/7 when the phone goes to voicemail generates bad reviews.

Anything outside normal hours?

24-hour emergency service Weekend appointments on request After-hours answering service Hours change seasonally

Holiday closures and special hours

06 — Services

What you want listed

These become individual service entries on your profile — one of the few places Google lets you use your own wording.

Every service, one per line *Add a price after a dash if you're comfortable showing it.

Products you sell or installGoogle lists Products separately from Services and most trades skip it. Shingle lines, HVAC units, generators, materials — one per line.

Top 3 services you want more of *Highest margin or easiest to sell. This tells us where to point the profile.

Anything you do NOT want calls for

Brands or certifications you carry

08 — Media

Photos & video

Profiles with 30+ real job photos get meaningfully more calls than a logo and a stock image. Phone photos are fine — nothing pulled from a manufacturer's site.

Link to a folder with your photos *Drive, Dropbox, or WeTransfer set to anyone with the link. Prefer to text them? Put your number here.

What's in the folder?

Logo (square, high res) Team and crew Trucks and equipment Completed jobs Before and after sets Office or shop exterior Short video clips

Anything we should not publish

09 — Landscape

Reviews & competition

Roughly how many Google reviews now?

How do you ask for reviews today?

Top 3 competitors you're up against *Names or websites — this is what we're measured against in the map pack.

Anything else we should know

Once you send this, we review everything and follow up within one business day with anything that needs clarifying before we touch the listing. Getting into the profile itself — logins, verification, any duplicate listings — happens on a quick screen share during onboarding, so keep this form to what you know off the top of your head.